The Blog
Design, branding, and website advice to make your brand work harder (so you don’t have to)
From brand upgrades to website wins, this is your pit stop for expert insights, design strategy, and behind-the-scenes intel that helps your brand work smarter, scale smoother, and feel aligned.
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5 Signs Your Website is Holding Back Your Business Growth
Look, I know you're out here making moves in your business. Your expertise? Solid. Your client results? Fire. Your drive? Unstoppable. But if your website isn't keeping up with your growth, we need to talk. Because that digital presence of yours should be working just as hard as you do.
The Strategic Website: Beyond Just Pretty Design
Coffee chat time! About something that might be keeping you up at night: investing in your website.
I get it – looking at web design as an expense can make your wallet want to hide under the bed. But here's the tea: when done strategically, your website isn't a cost – it's your hardest-working team member who never asks for vacation days!
Is Your Website Stuck in the Slow Lane? Let's Fix That!
Gone are the days of making a snack while waiting for images to load. In today's fast-paced digital world, you've got about 3 seconds to capture someone's attention before they bounce. That's right – just 3 seconds! Studies show that 40% of visitors will abandon a website that takes more than those precious few moments to load.
Your stunning visuals shouldn't slow you down, and that's exactly why I'm sharing my secret weapon with you today.
Top Tips for Organizing Your Website Content Like a Pro
When you’re building a website that looks great and functions smoothly, getting your content right is super important. Your content is the heart of your site, and how you present it can really make a difference in how visitors experience and interact with your site.
From text to images and videos, how you present your content can make a huge difference in how visitors interact with your site. Here’s a friendly guide to help you get your content sorted and your site looking great.
Creating an Engaging Home Page to Captivate Your Audience
Your home page is the digital front door to your business. It's often the first impression visitors have of your brand, and it needs to captivate and engage them from the moment they land on your site. An effective home page can guide visitors through your content, highlight your key messages, and ultimately drive conversions.
Adding a Favicon to Your Squarespace Website
I’M HERE WITH A VERY IMPORTANT PSA! A dead giveaway that you DIY’d your site….is not having a favicon. You might be asking, “Jodi, what are you talking about? What is a favicon?!” Well, sit back and let me help a friend out!
What is a Favicon? A favicon (which stands for favorite icon) is the tiny icon before the website page name in your tab. If you’re anything like me, you probably have a feeeeew too many tabs open at once, which actually works for us today. Take a look and check out the favicons on your open tabs. You’ll notice they can be a mixture of elements, but the best practice is to have a legible icon or mark.
Hey! I’m Jodi
Your Detail-Obsessed Co-Pilot for the Brand Journey Ahead
Designing custom brands and websites for founders who’ve outgrown DIY and are ready to be seen as the experts they already are.
With an agency-trained eye and a heart for small business, I pair strategy and bold design so your brand finally matches your momentum—on your site, on stage, and everywhere else you show up.




