Your Complete Brand Identity System
It’s time to look like the leader you’ve become, with a built-to-grow brand identity that stops sending clients to your competitors.
Because when people recognize your value instantly, they stop scrolling past you and start treating you like the obvious choice.
But right now, your branding isn’t exactly showing off the expertise you should be known for
And when your visuals read as thrown together (they’re not—you put in the hours, this just isn’t your lane), people assume the rest of your work lives at that level too.
Here’s the thing: when your branding and your actual skills aren’t on speaking terms, you end up paying the price.
Fair? Not even a little.
Happens? Every single day.
Missed chances.
Wrong assumptions.
People thinking you’re “fine” when you’re actually pretty damn phenomenal.
And no, tweaking a color or swapping a font isn’t going to cut it anymore.
What you need is…
A complete brand identity system that adapts when you shift gears, stops people from underestimating you, and scales with you when you pick up speed.
Realigned Brands in Action
“Working with Jodi for my rebrand design was honestly such a dream. I’m so in love with my new branding – it feels aligned, elevated, and really feels like me.
But even more than how good it looks (and let me just emphasize it looks SO good), the whole process was also really fun and intentional. Jodi brought so much clarity to the strategy side, too, which made everything click.
I'm walking away feeling really confident in the direction of my brand and excited for what’s next.”
~ Coley Bouschet, Life Goals Collective
Your custom brand identity system
The Brand Expedition
For the founder who’s outgrown their DIY brand and are ready to start being recognized for the expert they’ve always been.
Starting at $5775 CAD* / ~$4175 USD
Timeline ~6 Weeks
→ Creative Direction
→ Complete Brand Strategy
→ Full Logo Suite (6 Variations)
→ Comprehensive Visual System
(Including custom color palette, typography pairing, + imagery direction)
→ 3 Brand Patterns
→ 5 Icons or Illustrations
→ 30+ Page Brand Guidelines
→ 5 Canva Social Templates
→ Launch Graphics
*Payment Plans Available
Prices increase Jan 2026. Lock in your 2025 rate!
Curious what a complete brand identity system is and what it actually does?
Buckle up
Think of your brand identity system (aka your Brand Expedition) as the “everything clicks” moment—the strategy, visuals, and rules of the road that keep your business moving forward.
What’s slowing you down
⟢ Positioning’s been guesswork based on vibes, trends, and whatever looked good this week.
-
A strategy session that turns personality, audience, and offers into a clear visual direction.
-
Every design choice has a purpose, so you finally see your brand and think, “Yep. That’s it.”
What’s slowing you down
⟢ Your logo looks great on your site, but breaks down on products, merch, or posts.
-
Logo variations and icons so every touchpoint gets the mark it actually deserves.
-
Social post? Business card? Embroidered hat? Your branding looks epic across the board.
What’s slowing you down
⟢ Content creation means a 90-minute scroll spiral ending in existential brand doubt.
-
Plug-and-play Canva templates ready for posts, slides, promos, launches, all of it.
-
Open Canva, drop your words, and close the tab before you lose another afternoon.
“Jodi absolutely nailed our podcast rebrand. The new identity, logo pack, icons, patterns, everything feels spot-on and better than we imagined.
She delivered on time, within budget, and it’s clear every detail was deeply thought through.
Beyond the design itself, the whole experience felt effortless and extremely professional. She's the real deal. We’re incredibly proud of the result and beyond grateful to Jodi for bringing it to life.”
~ Claude Bella, Co-founder of Founder in Progress Podcast
Go from stalled potential to standout presence // Go from stalled potential to standout presence //
Go from stalled potential to standout presence // Go from stalled potential to standout presence //
Go from stalled potential to standout presence // Go from stalled potential to standout presence // Go from stalled potential to standout presence // Go from stalled potential to standout presence //
If we haven’t met yet, I’m Jodi and…
I don’t just design for where you are — I design for where you’re going
You know, the version of you booking bigger rooms, raising your rates, and leading with confidence.
I strongly believe that your bold brand shouldn’t lose its soul and scaling up shouldn’t require burning out. It’s how I developed my signature framework, Route to Recognition: part deep strategy, part high-level creativity, and part “this should actually be fun.”
Which means I put on my creative detective hat and find the golden thread that ties your messy ideas board to your dream client, all while making you and your brand stand out.
How we’ll build your complete brand identity system, from start to finish ⤵
All of this runs through Route to Recognition
My proven framework for diagnosing what’s misaligned, setting the creative direction, and building the system your brand’s been needing.
-
You bet! All projects require a 40% non-refundable deposit to hold your spot on my calendar, but the remaining balance can be broken up into instalments, with the full invoice paid within 5 days of final approval.
-
There are a few extra things you’ll have to sort out to get your brand launched. This includes: additional revisions beyond what’s included, font licenses, and additional image sourcing.
FAQs about
Brand Expedition
If you don’t see what you’re looking for here, send me an email or DM and I’ll get back to you.
-
I work with purpose-led founders who are really good at what they do, and whose brands haven’t caught up yet. If you’ve outgrown DIY, care about impact and growth, and want a system that scales with your next era, you’re my people.
(So far these are wellness, creative, hospitality, educational, and lifestyle brands, but vibes matter more than industry).
-
Your Brand Expedition runs about 4–6 weeks from kickoff to final delivery. That gives us space to explore creative directions, refine the details, and make sure you have time to review every phase without rushing.
-
You bet! All projects require a 40% non-refundable deposit to hold your spot on my calendar, but the remaining balance can be broken up into instalments, with the full invoice paid within 5 days of final approval.
-
There are a few extra things you’ll have to sort out to get your brand launched. This includes: additional revisions beyond what’s included, font licenses, and additional image sourcing.
You’ve already built the expertise
Now, let’s build the brand presence that backs it up.
