I’M HERE WITH A VERY IMPORTANT PSA! A dead giveaway that you DIY’d your site….is not having a favicon. You might be asking, “Jodi, what are you talking about? What is a favicon?!” Well, sit back and let me help a friend out!

What is a Favicon? A favicon (which stands for favorite icon) is the tiny icon before the website page name in your tab. If you’re anything like me, you probably have a feeeeew too many tabs open at once, which actually works for us today. Take a look and check out the favicons on your open tabs. You’ll notice they can be a mixture of elements, but the best practice is to have a legible icon or mark.

Ever had a designer chat your ears off about the importance of brand guidelines [hi, it’s me], leaving you scratching your head? Well, I’m here to simplify it for ya!

So, what exactly are these mystical Brand Guidelines? Think of them as the treasure map to your brand's kingdom. They're like magic rules that cover everything from logos to colors, ensuring your brand sparkles with a consistent and rock-solid identity.

Squarespace, Wix, Wordpress, Shopify, oh my!!! When it comes to your web platform, the choices are endless. You’ll hear so many different opinions from different designers on what is the best choice.

I believe it comes down to you, your business, and your business needs. While there’s definitely a place for (most) of the platforms, Squarespace is the dealer’s choice here at Letters and Lines. Why? Let me break it down for you.

In a world where digital presence is everything, having a website is more than just a trend – it's a necessity! Your site is how consumers will interact with you, so your brand’s personality, identity, and overall experience must be flawlessly executed.

Whether you've been in business for a while, carving your path in the market, or you’re a go-getter launching your first venture, a compelling online presence is non-negotiable.

Get ready to take off into the digital stratosphere! If you're itching to unleash your amazing website on the world, you've come to the right place for all the insider tips and tricks before you do.

You hear it said on social media, but what exactly is a brand touchpoint? In the world of branding, touchpoints are those magical moments where our brand connects and captivates. They are the bridge between our brand’s vision and the eyes of our audience.

Have you ever wondered why having a unique brand voice is crucial for your success?

Let me tell you, it's the MAIN ingredient that sets you apart from the crowd and leaves a lasting impression on your audience. Your brand voice reflects your values, vision, and unique identity. So, let it shine and captivate your audience!

Ready to dive into why finding your brand voice is a game-changer, along with 4 invaluable tips to help you uncover it then download the free Brand Personality Cheat Sheet below to get started.

I’ve talked about this often in my posts, with my friends + clients, here’s the thing is, keeping it consistent in your branding and design can seriously shape how your ideal clients, both now and in the future, perceive and value you.

Picture this → you're on the hunt for a fresh fitness routine, so you dive into Pinterest. You stumble upon someone whose mission perfectly aligns with your goals. After checking out a couple of videos, you're totally vibing with their teaching style and methods.

What's your next move?

Brand Identity and Brand Image - when they’re aligned, they can go a long way in building trust and positive word of mouth for your company, your brand, and your reputation...but when they’re not, it can lead to some major customer issues and it’s something you want to fix ASAP.

Have you ever come across a brand that left an unforgettable impression on you? One that made you feel a connection beyond just a product or service? Every day in my work here at Letters + Lines, I see the difference that a well-done brand identity can have. So today, I want to dive deep into the significance of brand identity and how they play such an important role in the success of any business.

Have you ever come across a brand that makes you stop in your tracks and go, “Wow – how cool is this?”

As someone with an eye for those kinds of details, it happens to me all the time – but still not as much as I’d like. After all, it can be hard to get a brand just right. That’s why the process takes a lot more time and deep thought than most people realize, and if you try to rush it, you can end up with something that just doesn’t work.

Are you ready to unleash the power of a strong brand identity and make waves in the business scene? Well, you've come to the right place. As the creative force behind Letters + Lines, I often get asked about the process of crafting a brand identity – so I’m going to shine a light here so that you can shine your light in your industry. Let's dive in and discover how great brands are made!

How much does a Brand Identity Package cost here in Calgary? That will depend on a few things. Let's discuss average costs, what should be included, and the value of a proven brand design.