The Blog

 Design, branding, and website advice to make your brand work harder (so you don’t have to)

From brand upgrades to website wins, this is your pit stop for expert insights, design strategy, and behind-the-scenes intel that helps your brand work smarter, scale smoother, and feel aligned.

Brand Identity, Brand Strategy Letters and Lines Creative Co Brand Identity, Brand Strategy Letters and Lines Creative Co

The Easiest Way to Get Recognized? Make Your Brand Part of Everyday Life

If your brand only exists on Instagram or your website, you’re leaving recognition and revenue on the table.

A strong, strategic brand identity shouldn’t just exist online — it should show up in the real world, on merch your audience actually wants to use, love, and show off.

From a coffee mug that becomes someone’s favorite to a tote bag they carry everywhere, the best merch seamlessly extends your brand into the everyday lives of your audience, and that’s when it works hardest for you.

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Brand Identity, Brand Strategy Letters and Lines Creative Co Brand Identity, Brand Strategy Letters and Lines Creative Co

How Your Font Choices Are Secretly Speaking to Your Clients [aka Typography Psychology]

Listen, I know picking fonts might seem like the least exciting part of your brand journey, [especially compared to your gorgeous brand photos].

But here's the thing – your typography is literally doing the talking for your brand, even when you're fast asleep.

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Brand Identity, Brand Strategy Letters and Lines Creative Co Brand Identity, Brand Strategy Letters and Lines Creative Co

How to Discover Your Brand Voice

Have you ever wondered why having a unique brand voice is crucial for your success?

Let me tell you, it's the MAIN ingredient that sets you apart from the crowd and leaves a lasting impression on your audience. Your brand voice reflects your values, vision, and unique identity. So, let it shine and captivate your audience!

Ready to dive into why finding your brand voice is a game-changer, along with 4 invaluable tips to help you uncover it then download the free Brand Personality Cheat Sheet below to get started.

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Hey! I’m Jodi

Your Detail-Obsessed Co-Pilot for the Brand Journey Ahead

Designing custom brands and websites for founders who’ve outgrown DIY and are ready to be seen as the experts they already are.

With an agency-trained eye and a heart for small business, I pair strategy and bold design so your brand finally matches your momentum—on your site, on stage, and everywhere else you show up.

Get to Know Me

Between the Lines — Your Weekly Brand Accelerator