Instagram isn't just another social platform that you need to post on to be seen as a small business owner. It's a powerful brand touchpoint where potential clients decide in seconds whether to keep scrolling or stop and engage.

Every story, post, and reel is making an impression, whether you're strategically planning it or not. The difference between random content and a consistently branded presence? Recognition that turns your brand from noise to a trusted source for your ideal audience.

In today's visual-first world, your brand photography is often the first impression potential clients get of you and your small business, so let's make it count!

Which is why it’s important to go beyond the logo when you’re creating your brand as a whole. A cohesive visual presence builds the trust that turns browsers into buyers. But how do you create photos that not only look professional but authentically represent your brand?

Let's bust a myth real quick: Your brand isn't just a pretty logo slapped on your website. Shocking, I know! 😉

It's the entire experience you create – from that first Instagram scroll to the moment someone hits "book now" on your site.

Ever had a designer chat your ears off about the importance of brand guidelines [hi, it’s me], leaving you scratching your head? Well, I’m here to simplify it for ya!

So, what exactly are these mystical Brand Guidelines? Think of them as the treasure map to your brand's kingdom. They're like magic rules that cover everything from logos to colors, ensuring your brand sparkles with a consistent and rock-solid identity.

You hear it said on social media, but what exactly is a brand touchpoint? In the world of branding, touchpoints are those magical moments where our brand connects and captivates. They are the bridge between our brand’s vision and the eyes of our audience.

I’ve talked about this often in my posts, with my friends + clients, here’s the thing is, keeping it consistent in your branding and design can seriously shape how your ideal clients, both now and in the future, perceive and value you.

Picture this → you're on the hunt for a fresh fitness routine, so you dive into Pinterest. You stumble upon someone whose mission perfectly aligns with your goals. After checking out a couple of videos, you're totally vibing with their teaching style and methods.

What's your next move?