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Design, branding, and website advice to make your brand work harder (so you don’t have to)
From brand upgrades to website wins, this is your pit stop for expert insights, design strategy, and behind-the-scenes intel that helps your brand work smarter, scale smoother, and feel aligned.
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From Homepage to Close: Strategic Website Flows That Convert
I've recently discovered the show Traitors (yes, I’m behind on the game) and have been binge-watching it lately (no spoilers, I promise!), and something hit me: creating a converting website flow is a lot like being the ultimate gamemaster.
Just like the show's carefully crafted journey that keeps everyone on the edge of their seats, your website should strategically guide visitors through an experience that's equally engaging—minus the dramatic "MAAADEUUUR" accusations, of course.
As my bestie-preneur said while we were watching, "Be better. Sometimes you just need to play the game of business and entrepreneurship. It doesn't always have to be so personal." This really struck a chord with me, especially when it comes to strategic website design.
While your site should absolutely reflect your personality, the journey you create for your visitors needs to be strategically planned, not just personally preferred.
Hey! I’m Jodi
Your Detail-Obsessed Co-Pilot for the Brand Journey Ahead
Designing custom brands and websites for founders who’ve outgrown DIY and are ready to be seen as the experts they already are.
With an agency-trained eye and a heart for small business, I pair strategy and bold design so your brand finally matches your momentum—on your site, on stage, and everywhere else you show up.
Between the Lines — Your Weekly Brand Accelerator
