For those curious about BTS of Creating A brand World
For those curious about BTS of A brand World
Build a Celebrity Brand Identity with Me:
Alan Cumming Edition
Come watch me build a brand identity from scratch for Alan Cumming and his completely fictional luxury clothing company, Treacherous Threads.
You'll get a behind-the-scenes look at my entire 5-part process for building a brand identity that doesn't blend in, from the first idea to the final reveal, and the thinking behind every decision I make along the way.
Build a Celebrity Brand Identity with Me:
Alan Cumming Edition
What’s inside…
Part 1: The Foundation— How I turn Alan's personality into one clear idea to build an entire brand world around.
Part 2: Creative Direction — How to build a bold brand that refuses to blend in with every other “premium” brand.
Part 3: Logos + Visual Direction — What makes a brand recognizable before you even see the logo.
Part 4: Design Elements + Social Templates — How to make a brand fun to use, not just fun to look at.
Part 5: The Brand in Action — From strategy doc to a brand IRL, what Treacherous Threads looks like IRL
If we haven’t met yet, I’m jodi!
Your Detail-Obsessed Co-Pilot for the Brand Journey Ahead
I'm a brand and web designer who underrated experts match their brand outsides to their brand insides. Aka your work speaks for itself, the clients are happy, you have offers you're proud of… but your brand's perception hasn't caught up yet to the expertise you provide.
My art direction background means I don't just see how a brand looks today. I see the whole story it needs to tell, and I design for the world you are growing into, not just where the brand is right now.