The Client
NūStory Coffee Co
NūStory Coffee had a big vision and bold branding — but their DIY Shopify site? It was a total mismatch with no personality, no strategy, and no flow. So we fixed that.
I brought in their bold new packaging vibe and paired it with values-based warmth. Every decision, from colors to copy to structure, was strategically designed to guide customers through their coffee journey and make buying seamless.
Their brand identity was brought to life in the online space. Intentional page flow was created, with strategic e-comm structure that converts.
Since launching, their site traffic is up 64% and their conversion rate has climbed 27%.
But more than that? Their site finally matches the level they’re operating at, and they feel confident, credible, and excited to send people there.
Their new bag deserved a NūStory!
Services
✱ Custom Shopify Website
Web dev by ZigZag Creative
Sip with purpose
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Sip with purpose //
“From toddler art project to digital Rembrandt
The way Jodi guides you through the whole process makes you feel so comfortable and confident that your website is in the best of hands.
Our Shopify website went from clunky and awkward to sleek and user-friendly. Now, we have a professional-looking website that we can direct people to and start advertising, without looking like a 3rd grader’s science project that refused help from their parents.”
— Graham Goshinmon