Make YOUR AUDIENCE say “I’m obsessed!”

Unleash unforgettable
brand recognition

Brand identity to be remembered

Elevate your business by making it not only recognizable, but memorable. I will help tell your brand story consistently across every touchpoint by creating a purposeful and easy-to-follow design brand system.

Because real talk, misaligned branding can leave viewers scratching their heads, wondering who you really are and what you stand for. If it doesn’t make sense, they’ll move on to the next!

Your Brand Identity is your company’s first impression, make sure it’s a good one. 

Ready to take your brand from DIY to OMG with next-level, strategic awesomeness?

In today’s super-fast, hyper-competitive market, creating a solid brand identity and accompanying brand strategy is crucial to the success of any business. The “Branding Batman” to your “Business Robin”. After all, your brand is more than just a logo. It visually represents your company’s values, mission, and purpose.

HOW IT ALL WORKS

01 :: The Inquiry

When you’re ready to take the next step into your branding journey, fill out the form and tell me where your company has been and where it’s going. All your hopes + dreams. 

02 :: The Call

Let’s chat! We’ll discuss your design needs, and layout your personal blueprint to your branding success. If all looks good this is where you’ll dot the t’s cross the i’s and put down your deposit. 

03 :: The Fun Part

You’ll fill out your Brand Assignment to give me the launch pad I need to start making branding magic! After all is done, you’ll be able to watch as your new identity starts to build the brand recognition you’ve been looking for.

STEP INTO Strategically TIMELESS BRANDING

How would your business be impacted if you…

Said SEE-YA to Canva! Elevate your market presence by taking your brand identity to the next level with a strategic brand strategy.

Let go of the status quo. Foster a bold reputation by showing how much your brand has grown to set you apart from your competition.

Believe in LIKE at first sight. Attract your ideal client from the first look by becoming a magnet for those who resonate with what you have to say.

Watch your ROI fly high. By establishing a strong and well-thought-out brand identity, you’ll achieve a solid return on strategic investment with customer loyalty, trust and recognition.

Let me be your creative sidekick!

Kind Words from Hannah

“I am 100% thrilled and impressed with the branding package Jodi put together for me!

I am a new business owner in the nutrition and functional medicine space and she really helped me nail down my target market and my overall brand. The branding process really helped me clarify my business model and how I am different! I now have guidelines to go by to stick to my brand and how I want to show up for my clients! Not only did she help me with my business' identity she made my branding unique and fun! I am obsessed with everything she has made for me to utilize: my branding colors, my logo, my custom illustrations, my customized social package and my stunning website made every penny worthwhile!”

PACKAGE OVERVIEW

Brand Identity Package

~ 4-6 WEEK TIMELINE

Your brand is more than a logo. A proper Brand Identity is the sweet combination of strategy, purpose, target audience, voice + message, values, and your visual identity all tied together.

Did you know that 90% of what our brain processes are visual? That’s why acing your branding’s visual elements + message are crucial for leaving a lasting impact.

This can be the difference between your ideal client picking you or the other guys…so let’s make sure you have the upper hand.

    • 1:1 consultation, mood board + creative direction

    • Brand Strategy: including Purpose, Target Audience, Mission and Values.

    • Logo Suite

    • Typography Pairing

    • Custom Colour Palette

    • 30+ page Brand Guidelines Book

    • Launch graphics [social templates + profile image]

    • 2 rounds of revisions per milestone

  • STAGE 01
    Onboarding + Brand Assignment

    STAGE 02
    Brand Strategy

    STAGE 03
    Design + Ideation

    STAGE 04
    Production + Launch Time!

    *An accurate timeline will be assigned once we have finalized your project details.

Investment starting at $4200

Price in USD

THE PROCESS

  • Once you complete the admin side, we'll schedule a Briefing Call to go over the nitty gritty — Your company details, where you've been, where you want to go, and some design goals.

  • Homework time! This is when you complete your Branding Assignment to help me create your brand strategy, mood board and overall vibe.

    The assignment is due 7 days before your project design start date.

  • The time is finally here! We start off the week with a *Kick-Off Call* where we review your mood board, go over the next steps and any other details we might need to discuss to begin your designs! 

    Based on your initial notes and Brand Assignment answers, ideation will begin where you'll be provided with 2 different creative directions for your new Brand Identity, as well as write-ups for your Brand Strategy. 

    As we pair down our focus, I will provide you with one fully developed custom brand identity design, including mockups of how this could look like in real life.

  • Upon final approval, the final brand asset files will be provided. I'll send a video to walk you through your new assets, best practices and your 30+ page brand guidelines. This will ensure that your brand will have consistency no matter who is touching or creating for your brand. [Hello, peace of mind!]

Kind Words from Nicole

“Jodi was such a pleasure to work with. She was very thorough on executing and communicating exactly how I wanted my brand to be represented.

Her eye for design is impeccable, and her patience with our start-up and my lack of understanding of design was bar none!”

FAQS

  • On average, the brand identity design process takes about 4-5 weeks; from onboarding to handoff. The timing will depend on the complexity and deliverables of the project.

  • 100%! I understand this is a big investment into your business. I’m here to help, not add more stress! Payment plans will be discussed on our discovery call.

  • I work with smaller service or product-based brands that are growing and are ready to move from the DIY branding they’ve had for a few years, as well as companies that are starting out and want to have purposeful branding off the starting line.

  • Brand identity combines all the perceivable elements that represent your brand, such as your logo, design elements, tone of voice, colours + type choices.

    Branding, on the other hand, is the amalgamation of the pieces that shape your brand’s perception to a consumer, including your messaging pillars and the client’s experience.

  • Before I jump into the design, there is an extensive questionnaire that helps us understand your brand’s ideal client, values, goals, and more. From there, I research what is currently in the market and create a creative direction that helps you stand out in a sea of sameness.

  • Yes! Our brand identity package includes all the assets needed for both print + digital mediums. I’ll even pass along a cheat sheet of what files you’ll need for specific mediums.

  • Ah, yes! Those finer details. Here are a handful of things NOT included in the pricing:

    • Additional revision rounds

    • Font licenses

    • Copywriting

    • Brand Photography and Image Sourcing

    • + a few more.

      Ask if you have more questions!

  • I have answers. Email me at hey@lettersandlines.co or schedule a free call!

FREEBIES

Build Brand Loyalty
with These 8 Easy Tips

Maintain the same look and feel across your website, socials, and emails with this FREE brand consistency checklist. See if your branding passes the vibe check!


Fresh Year, Fresh Brand Audit

Now is the perfect time to reflect on your brand's journey and set the stage for an exciting new chapter! Download the FREE workbook and don't miss this chance to set the stage for a successful and exciting year!

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    Sustainable Family Wellness // Brand Identity, Web Design + Social Media Package

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Check out the Portfolio for more

Check out the Portfolio for more

Ready to step out of
the sea of sameness?