Let's bust a myth real quick: Your brand isn't just a pretty logo slapped on your website. Shocking, I know! 😉

It's the entire experience you create – from that first Instagram scroll to the moment someone hits "book now" on your site.

Ever had a designer chat your ears off about the importance of brand guidelines [hi, it’s me], leaving you scratching your head? Well, I’m here to simplify it for ya!

So, what exactly are these mystical Brand Guidelines? Think of them as the treasure map to your brand's kingdom. They're like magic rules that cover everything from logos to colors, ensuring your brand sparkles with a consistent and rock-solid identity.

You hear it said on social media, but what exactly is a brand touchpoint? In the world of branding, touchpoints are those magical moments where our brand connects and captivates. They are the bridge between our brand’s vision and the eyes of our audience.

Have you ever wondered why having a unique brand voice is crucial for your success?

Let me tell you, it's the MAIN ingredient that sets you apart from the crowd and leaves a lasting impression on your audience. Your brand voice reflects your values, vision, and unique identity. So, let it shine and captivate your audience!

Ready to dive into why finding your brand voice is a game-changer, along with 4 invaluable tips to help you uncover it then download the free Brand Personality Cheat Sheet below to get started.

I’ve talked about this often in my posts, with my friends + clients, here’s the thing is, keeping it consistent in your branding and design can seriously shape how your ideal clients, both now and in the future, perceive and value you.

Picture this → you're on the hunt for a fresh fitness routine, so you dive into Pinterest. You stumble upon someone whose mission perfectly aligns with your goals. After checking out a couple of videos, you're totally vibing with their teaching style and methods.

What's your next move?

Brand Identity and Brand Image - when they’re aligned, they can go a long way in building trust and positive word of mouth for your company, your brand, and your reputation...but when they’re not, it can lead to some major customer issues and it’s something you want to fix ASAP.