Have you ever come across a brand that left an unforgettable impression on you? One that made you feel a connection beyond just a product or service? Every day in my work here at Letters + Lines, I see the difference that a well-done brand identity can have. So today, I want to dive deep into the significance of brand identity and how they play such an important role in the success of any business.

Have you ever come across a brand that makes you stop in your tracks and go, “Wow – how cool is this?”

As someone with an eye for those kinds of details, it happens to me all the time – but still not as much as I’d like. After all, it can be hard to get a brand just right. That’s why the process takes a lot more time and deep thought than most people realize, and if you try to rush it, you can end up with something that just doesn’t work.

Are you ready to unleash the power of a strong brand identity and make waves in the business scene? Well, you've come to the right place. As the creative force behind Letters + Lines, I often get asked about the process of crafting a brand identity – so I’m going to shine a light here so that you can shine your light in your industry. Let's dive in and discover how great brands are made!

How much does a Brand Identity Package cost here in Calgary? That will depend on a few things. Let's discuss average costs, what should be included, and the value of a proven brand design.