Your home page is the digital front door to your business. It's often the first impression visitors have of your brand, and it needs to captivate and engage them from the moment they land on your site. An effective home page can guide visitors through your content, highlight your key messages, and ultimately drive conversions.

I’M HERE WITH A VERY IMPORTANT PSA! A dead giveaway that you DIY’d your site….is not having a favicon. You might be asking, “Jodi, what are you talking about? What is a favicon?!” Well, sit back and let me help a friend out!

What is a Favicon? A favicon (which stands for favorite icon) is the tiny icon before the website page name in your tab. If you’re anything like me, you probably have a feeeeew too many tabs open at once, which actually works for us today. Take a look and check out the favicons on your open tabs. You’ll notice they can be a mixture of elements, but the best practice is to have a legible icon or mark.

Ever had a designer chat your ears off about the importance of brand guidelines [hi, it’s me], leaving you scratching your head? Well, I’m here to simplify it for ya!

So, what exactly are these mystical Brand Guidelines? Think of them as the treasure map to your brand's kingdom. They're like magic rules that cover everything from logos to colors, ensuring your brand sparkles with a consistent and rock-solid identity.

Squarespace, Wix, Wordpress, Shopify, oh my!!! When it comes to your web platform, the choices are endless. You’ll hear so many different opinions from different designers on what is the best choice.

I believe it comes down to you, your business, and your business needs. While there’s definitely a place for (most) of the platforms, Squarespace is the dealer’s choice here at Letters and Lines. Why? Let me break it down for you.

In a world where digital presence is everything, having a website is more than just a trend – it's a necessity! Your site is how consumers will interact with you, so your brand’s personality, identity, and overall experience must be flawlessly executed.

Whether you've been in business for a while, carving your path in the market, or you’re a go-getter launching your first venture, a compelling online presence is non-negotiable.

Get ready to take off into the digital stratosphere! If you're itching to unleash your amazing website on the world, you've come to the right place for all the insider tips and tricks before you do.